As planning begins for the next edition of Norway Chess, we are looking back at one of the most memorable moments from Norway Chess 2025. Magnus Carlsen’s dramatic table slam, following his loss to reigning World Champion Gukesh D, quickly became one of the most viral chess moments in history.
This unforgettable scene resonated far beyond the chess community, spreading rapidly across platforms and reaching a worldwide audience:
165+ million views across Norway Chess social media channels
Shared by global figures including Indian Prime Minister Narendra Modi and clubs such as Paris Saint-Germain
Covered by major outlets including ESPN, NBC, Fox News, The New York Times, and The Times of India
Inspired 13,000+ remixes and fan-made videos on Instagram alone
In total, Norway Chess 2025 generated 544 million views and more than 22 million engagements on own social media channels – all organic.
In July, the Norway Chess team appeared on The World Chess Show to discuss the 2025 tournament, its global impact, and the extraordinary reaction to Magnus Carlsen’s “table slam.”
Watch the full episode on YouTube:
We will be sharing more news as plans for next year’s tournament come together, but for now, it’s fun to revisit a moment that had the whole world talking.