In the Media

As one of the world’s leading chess tournaments, Norway Chess receives extensive media attention every year — across television, digital platforms, and global press outlets. Our coverage reaches millions of viewers and readers worldwide, reflecting the tournament’s strong position in both sport and culture.

Global Broadcast Reach in 2025

  • 200+ hours of live TV coverage, reaching more than 2.5 million viewers worldwide

  • 342 hours of streaming content, with over 24 million cumulative views 

  • 546 million+ views across eight social media platforms on Norway Chess’s own channels 

From traditional broadcasters to new digital platforms, Norway Chess continues to engage a growing global audience through innovative coverage and storytelling.


Press and Publications in 2025

Norway Chess attracts widespread attention from both international and national media outlets.

  • 6,000+ articles published in India and the UAE during the 2025 season

  • 900+ articles published in Norway across print and digital outlets, reinforcing our national presence and identity

  • Featured in global media headlines including BBC, The Guardian, The New York Times, and NBC News

This level of visibility highlights Norway Chess’s unique position as both a sporting and cultural event — one that continues to capture the attention of audiences, journalists, and partners around the world.


A Global Platform for Chess

Through strategic partnerships and professional media production, Norway Chess has become a reference point for how modern chess is presented on television, online, and across social media.

The tournament’s reach extends far beyond the chessboard — showcasing world-class competition, innovation, and storytelling to a truly global audience.