Woolit x Noway Chess


Norway Chess is excited to announce a new partnership with the Norwegian tech company, Woolit. As a fast-growing tech company providing innovative solutions for knitters and people who want to design their own knit projects, Woolit is a great match for Norway Chess as we continue to push the boundaries of creativity and strategic thinking.

The Norway Chess tournament has been one of the most prestigious events in the chess world since 2013, featuring 10 of the world’s top chess players, including record five-time winner Magnus Carlsen. Woolit will have a prominent presence at our upcoming tournament, taking place from May 29 to June 9, 2023.

“We are delighted to be partnering with Woolit,” said Kjell Madland, founder of Norway Chess. “Their innovative approach to technology and design aligns perfectly with our mission to promote creativity and strategic thinking.”

Woolit is a unique platform that connects knitters with people who want to design their own knit projects, whether they want to knit themselves or book a knitter. The platform provides easy-to-use tools for designing custom knit projects and connects users with talented knitters who can bring their designs to life.

As part of our partnership with Woolit, a range of Norway Chess sweaters will be available for ordering on the platform. These exclusive sweaters feature the Norway Chess logo and are made from high-quality materials to keep you warm and stylish during the tournament.

“We are thrilled to be partnering with Norway Chess and offering our platform to a new audience,” said Cathrine Løland, CEO of Woolit. “Chess and knitting may seem like two different worlds, but they share a common thread of creativity, strategy, and skill. We look forward to providing Norway Chess fans with high-quality knitwear that showcases their love for the game.”

We believe that our partnership with Woolit will further enhance the tournament’s profile and inspire a new generation of knitters and chess players alike.

For more information on Woolit, please visit www.woolit.com.