{"id":11441,"date":"2024-06-24T08:05:53","date_gmt":"2024-06-24T08:05:53","guid":{"rendered":"https:\/\/norwaychess.no\/?p=11441"},"modified":"2024-07-05T08:22:07","modified_gmt":"2024-07-05T08:22:07","slug":"impressive-social-media-numbers","status":"publish","type":"post","link":"https:\/\/norwaychess.no\/en\/2024\/06\/24\/impressive-social-media-numbers\/","title":{"rendered":"Impressive social media numbers"},"content":{"rendered":"<p><b>More than impressive social media numbers from this year&#8217;s tournaments!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We are thrilled to share the remarkable ORGANIC engagement and growth metrics we have achieved from May 24th to June 9th <\/span><b>(only 17 days)<\/b><span style=\"font-weight: 400;\">, just after the end of the Norway Chess and Norway Chess Women.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We wanted to share some of the numbers we achieved during this 17 day period. Numbers have continued to grow since then!\u00a0\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/norway_chess\/\" target=\"_blank\" rel=\"noopener\"><b>Instagram<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">+16.300 new followers<br \/>\n<\/span>51+ million impressions<br \/>\n27+ million reach<br \/>\n475k+ profile visits<br \/>\n3.3+ million accounts engaged<br \/>\n4.7+ million content interactions<br \/>\n46.4+ million reel views from other accounts<\/p>\n<p><b><a href=\"https:\/\/www.tiktok.com\/@norwaychess\" target=\"_blank\" rel=\"noopener\">TikTok<\/a><\/b><\/p>\n<p><span style=\"font-weight: 400;\">+19,300 new followers<br \/>\n<\/span>10+ million post views<br \/>\n400k+ post engagement<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/@NorwayChess\" target=\"_blank\" rel=\"noopener\"><b>YouTube<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">+2,300 new subscribers<br \/>\n<\/span>900k+ views from our Youtube Channel<br \/>\n8.2+ million LIVE views<br \/>\n42+ million video views from other channels about Norway Chess<br \/>\n51+ million TOTAL views<\/p>\n<p><b><a href=\"\/www.facebook.com\/NorwayChess\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><br \/>\n<\/b><br \/>\n+10.000 new followers<br \/>\n2.7+ million reach<br \/>\n382k+ engagement<\/p>\n<p><a href=\"https:\/\/x.com\/NorwayChess\" target=\"_blank\" rel=\"noopener\"><b>Twitter<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">+2,800 new followers<br \/>\n<\/span>9+ million impressions<br \/>\n700k+ Top Tweets Engagement<\/p>\n<p>The momentum continues as our follower base and engagement are still growing exponentially!<\/p>\n<p>&nbsp;<\/p>\n<p><b>Some more interesting facts<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> We started with 120 followers on TikTok. We gained more than 24k followers in 25 days, and 5.2M views only in one video.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> From 2013 to 2024 our Youtube Channel had 3k subscribers and the Youtube search didn\u2019t show our channel not even with the \u201cNorway Chess\u201d keyword. In 18 days we almost doubled our subscribers, and we appeared in the search.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> In 2023 the maximum views we got was 9M in just one video only on Instagram, and in 2022 we achieved 6.8M impressions in one tweet. These numbers are impressive, but they can\u2019t compare to the multimillion views and impressions of this year\u2019s events across each one of our social channels.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> We ran ZERO Social Media ads prior, during, or after the event. All results are organic, feeding the platforms with massive, quality, and diverse content.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> We had two documentary crews visiting us to document Norway Chess. Being one of the most renowned elite chess tournaments, they followed the players, the crew and overall atmosphere to create documentaries that will be out this coming fall and next year. Netflix was one of these crews, which speaks massive to the increasing popularity of chess.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The enthusiasm and support from our established and new community have been truly inspiring, and we are committed to grow and deliver even more engaging content!<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11454 size-large\" src=\"https:\/\/norwaychess.no\/wp-content\/uploads\/2024\/06\/some-team-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/norwaychess.no\/wp-content\/uploads\/2024\/06\/some-team-1024x576.jpg 1024w, https:\/\/norwaychess.no\/wp-content\/uploads\/2024\/06\/some-team-300x169.jpg 300w, https:\/\/norwaychess.no\/wp-content\/uploads\/2024\/06\/some-team-150x84.jpg 150w, https:\/\/norwaychess.no\/wp-content\/uploads\/2024\/06\/some-team-1536x864.jpg 1536w, https:\/\/norwaychess.no\/wp-content\/uploads\/2024\/06\/some-team-317x178.jpg 317w, https:\/\/norwaychess.no\/wp-content\/uploads\/2024\/06\/some-team.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Our dedicated social media team!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If your company is looking to align with a rapidly growing, internationally recognized brand and reach millions of engaged fans, we invite you to explore sponsorship opportunities with Norway Chess. Partner with us and be part of the exciting journey as we continue to elevate the world of chess.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more details on how to get involved, please contact our head of sales today:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kjell Madland<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"mailto:kjell@norwaychess.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">kjell@norwaychess.com<\/span><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">___________<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Footnote:<\/span><\/p>\n<p><b>Understanding the social media metrics<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Impressions<\/b><span style=\"font-weight: 400;\">: The total number of times your content is displayed to users. This includes multiple views by the same user.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reach<\/b><span style=\"font-weight: 400;\">: The number of unique users who have seen your content. Unlike impressions, reach counts each user only once, no matter how many times they see the content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engagement<\/b><span style=\"font-weight: 400;\">: The total number of interactions (likes, comments, shares, clicks) that users have with your content. It measures how actively people are interacting with your posts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Accounts Engaged<\/b><span style=\"font-weight: 400;\">: The number of unique accounts that have interacted with your content in some way (likes, comments, shares, saves, etc.).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Post\/Tweet Engagement<\/b><span style=\"font-weight: 400;\">: The engagement specific to an individual post or tweet. It includes likes, comments, retweets, shares, and other interactions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content Interactions<\/b><span style=\"font-weight: 400;\">: The total number of interactions across all types of content (posts, stories, videos) on your account. This metric aggregates all forms of engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reel\/Post Views<\/b><span style=\"font-weight: 400;\">: The number of times a reel or post has been viewed. This metric can indicate the popularity and reach of your video content.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">These metrics help in analyzing the performance of your social media activities and understanding the behavior and preferences of your audience.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than impressive social media numbers from this year&#8217;s tournaments! We are thrilled to share the remarkable ORGANIC engagement and growth metrics we have achieved from May 24th to June 9th (only 17 days), just after the end of the Norway Chess and Norway Chess Women. We wanted to share some of the numbers we [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-11441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/norwaychess.no\/en\/wp-json\/wp\/v2\/posts\/11441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/norwaychess.no\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/norwaychess.no\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/norwaychess.no\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/norwaychess.no\/en\/wp-json\/wp\/v2\/comments?post=11441"}],"version-history":[{"count":7,"href":"https:\/\/norwaychess.no\/en\/wp-json\/wp\/v2\/posts\/11441\/revisions"}],"predecessor-version":[{"id":11460,"href":"https:\/\/norwaychess.no\/en\/wp-json\/wp\/v2\/posts\/11441\/revisions\/11460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/norwaychess.no\/en\/wp-json\/wp\/v2\/media\/11462"}],"wp:attachment":[{"href":"https:\/\/norwaychess.no\/en\/wp-json\/wp\/v2\/media?parent=11441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/norwaychess.no\/en\/wp-json\/wp\/v2\/categories?post=11441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/norwaychess.no\/en\/wp-json\/wp\/v2\/tags?post=11441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}